Launched publicly during A-Day weekend, Because This is Auburn is a $1 billion dollar campaign to propel our university forward through a renewed commitment to our students, a continued promise to our state, and a shared responsibility to the world. We know that there is tremendous power in every gift and within everyone who supports our cause. As a result of this campaign, we envision a bright future for Auburn University and the Jule Collins Smith Museum of Fine Art, and only through your investment can we make it a reality. We know it is up to us. Why do we know we will succeed? Why do we believe that our family will rise to the occasion? Because This is Auburn.