Observe the evolution of the graphic design field in 20 posters created for display in the vast New York City subway system by the acclaimed design and illustration faculty of the School of Visual Arts (SVA).
In the mid-1950s, SVA innovatively pursued new strategies to attract students, taking its recruiting message to previously unplumbed depths—to the platforms of the subway system. Thought-provoking and eye-catching, these advertisements featured the work of legendary artists like Louise Fili and Gail Anderson. All practicing professionals on the faculty at SVA, they used the poster commissions to explore the possibilities of graphic art and to hone their personal voices on a public stage. Like the College itself, SVA’s subway posters are New York City icons, as well as incitements to creativity and risk-taking.